Communication efficiency is a ratio of the costs of:
A) communicating relative to the number of people reached by the message.
B) a communication medium relative to the credibility of that medium with the target audience.
C) both A and B
D) neither A nor B

Question

Quizplus · Accepted Answer

Communication efficiency is typically measured by the cost of communicating relative to the number of people reached by the message.

Communication Efficiency Is a Ratio of the Costs Of