The strategy by which senior police administrators in the Edmonton Police Service secured the support and participation of line officers in the transformation into a community policing police service is called:

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The strategy used was an internal marketing strategy, which involves promoting the organization's objectives and changes internally to ensure that employees at all levels are engaged, understand, and support the new direction or transformation. In the context of the Edmonton Police Service, this approach was used to secure the support and participation of line officers in the shift towards community policing.

The Strategy by Which Senior Police Administrators in the Edmonton