The Primary Benefit of an E-Information Website to Business-To-Business Marketers

The primary benefit of an e-information website to business-to-business marketers is:

A) greater efficiency in dealing with suppliers and customers.
B) the goodwill generated by such sites.
C) its ability to strengthen relationships between customers and suppliers.
D) its ability to defuse negative public relations.
E) the ability to create a sustainable Internet competitive advantage.