When a firm reconfigures its marketing operations around the interactions made possible by its Web connections, it is engaging in electronic commerce, which is a sophisticated network that can link a large number of firms at different levels of a distribution channel in what is called an:

Question

Quizplus · Accepted Answer

An extranet is a network that allows controlled access from the outside for specific business or educational purposes. When a firm reconfigures its marketing operations to leverage web connections, it often uses an extranet to securely link with other firms at different levels of the distribution channel, facilitating electronic commerce.

When a Firm Reconfigures Its Marketing Operations Around the Interactions