When Barnes & Noble bookstores began selling books on its own website on the Internet, it had little problem creating an image of legitimacy with customers because it was able to:
A) transfer its existing reputation earned in as a retailer of books to e-commerce.
B) set up security systems such as encryption and digital certification.
C) sell used and out-of-print books.
D) partner with a well-established Internet vendor.
E) provide a lenient return policy to its customers.
Correct Answer:
Verified
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