One approach used by manufacturers to avoid alienating channel members is to offer the same products on the Internet that are sold in stores.

Name: One approach used by manufacturers to avoid alienating channel members is to offer the same products on the Internet that are sold in stores.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Manufacturers often use a differentiated product strategy for online sales to avoid channel conflict, offering exclusive products or variations online that are not available in stores.

One Approach Used by Manufacturers to Avoid Alienating Channel Members