Pernod Ricard, the French distiller, is planning on expanding into the Chinese market. Its goal is $25 million in sales by the end of this decade. The act of putting these plans into action is part of the _____ stage in the marketing management process.
A) evaluation
B) sales management
C) planning
D) implementation
E) forecasting

Question

Quizplus · Accepted Answer

The implementation stage in the marketing management process involves putting the planned strategies into action to achieve the marketing objectives, such as expanding into new markets or increasing sales.

Pernod Ricard, the French Distiller, Is Planning on Expanding into the Chinese