Galaxy Signage makes (1) lighted signs that are seen quite often at the sides of highways indicating construction sites, (2) the huge lighted scoreboard signs found in basketball arenas, and (3) the lighted advertising signs that are visible at night in most large metropolitan areas. While each product it manufactures is a sign, they are quite different from each other as are the customers who buy the signs The company should use both _____ specializations for its sales force.
A) geographic and demographic
B) customer type and geographic
C) customer sales volume and product
D) industry and demographic
E) product and customer type

Question

Quizplus · Accepted Answer

Given the diversity in products and the distinct customer bases for each type of sign mentioned, specializing the sales force by both product and customer type allows for a more targeted and effective sales approach. This strategy acknowledges the unique requirements and preferences of different customer segments as well as the specific features and benefits of each product type.

Galaxy Signage Makes (1) Lighted Signs That Are Seen Quite