Shiseido is a Japanese manufacturer of cosmetics and toiletries. Sales in Japan for Shiseido's prestige brand of toiletries in Japan have declined. In terms of how costs are allocated, all of the promotional expenses for the prestige brand would be _____ costs.
A) T-account
B) indirect
C) functional
D) direct
E) variable

Question

Quizplus · Accepted Answer

Promotional expenses for a specific brand, like Shiseido's prestige brand, are considered direct costs because they can be directly attributed to that particular brand.

Shiseido Is a Japanese Manufacturer of Cosmetics and Toiletries