For years Blyth Industries averaged about $2 million per year manufacturing and selling candles for religious purchases. The company then recognized the market for candles as home accessories and increased the company's sales to $500 million annually. Blyth Industries recognized a:

Question

Quizplus · Accepted Answer

Blyth Industries identified a strategic window, which is a specific period during which the fit between the key requirements of a market and the particular competencies of a firm competing in that market is optimal. By recognizing the market for candles as home accessories, they capitalized on a new opportunity that significantly increased their sales, indicating they found a strategic window to expand their market reach and grow their business.

For Years Blyth Industries Averaged About $2 Million Per Year