General Mills saw that consumers were tired of fast food and were demanding more healthful food. When General Mills realized what consumers wanted was a sit-down seafood restaurant with moderate prices, it created the Red Lobster restaurant chain. General Mills identified a:

Question

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General Mills identified a strategic window, which refers to the optimal timing for the launch of a new product or service based on market conditions and consumer demand. In this case, recognizing the consumer shift towards healthier food options and the specific desire for a sit-down seafood restaurant at moderate prices, General Mills capitalized on this opportunity to meet consumer needs by creating the Red Lobster restaurant chain.

General Mills Saw That Consumers Were Tired of Fast Food