If the owner of a dog grooming center were to answer the question, "What business are you in?" with the statement, "We wash dogs," it would be an example of a _____ mission statement.

Question

Quizplus · Accepted Answer

This statement is an example of a product-oriented mission statement because it focuses on the service (washing dogs) they provide rather than on the needs or experiences of the customers or the benefits the service offers. Product-oriented businesses focus on their product or service itself rather than on the needs of the market or the value customers may derive from the product or service.

If the Owner of a Dog Grooming Center Were to Answer