The strategy for a manufacturer of food concession trailers used by companies that provide the rides and entertainment at regional, state, and county fairs is to expand its distribution area to include purveyors of food at flea markets. A possible tactic it could use to implement this strategy would be to:

Question

Quizplus · Accepted Answer

A direct tactic to implement the strategy of expanding distribution to include flea market purveyors involves targeting potential customers directly, which mailing product brochures to sellers at large flea markets accomplishes.

The Strategy for a Manufacturer of Food Concession Trailers Used