A target market is specifically defined as a group of customers towards whom a business has decided to aim its marketing efforts and ultimately its merchandise. This is a strategic choice by businesses to focus their marketing efforts on a specific group of people who are most likely to buy their products or services.

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A Target Market Is

Question 66

Multiple Choice

A target market is:

A) anyone who sees the good or service being marketed.
B) anyone who might buy the seller's goods or services.
C) anyone who will be affected by the product's production and/or sales.
D) a group of customers at whom the seller directs a marketing program.
E) a group of customers who test-market a new product.

Correct Answer: