Solved

Charlie Schimming Has Opened a Small Business, Selling a Bottled

Question 74

Multiple Choice

Charlie Schimming has opened a small business, selling a bottled mixture of hot and mild peppers, stuffed green olives, and spices. The product is distributed by mail. So far, no promotion other than word-of-mouth has been needed. For only $4.75, you can buy a pint jar of the mixture that you can use on everything from chili to Chinese food. The preceding describes the _____ for Schimming's product.


A) marketing mix
B) perfect strategy
C) organizational strategy
D) strategic objective
E) strategic tactic

Correct Answer:

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