An annual marketing plan typically contains all of the following EXCEPT:

Name: An annual marketing plan typically contains all of the following EXCEPT:
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A mission statement is generally part of an organization's overall business plan rather than its annual marketing plan. The annual marketing plan focuses on marketing-specific objectives, strategies, and actions for the coming year, rather than the broader, long-term vision of the organization which is captured in the mission statement.

An Annual Marketing Plan Typically Contains All of the Following