Tropicana increased its production of single-serving containers of fruit-based juices and introduced vending machines to make it more readily available to people who ordinarily bought Tropicana juice when they were thirsty. Which of the following strategic alternatives did Tropicana use?

Question

Quizplus · Accepted Answer

Tropicana used market penetration by increasing production and distribution to make its existing product more available to its current market.

Tropicana Increased Its Production of Single-Serving Containers of Fruit-Based Juices