A manufacturer and installer of bullet-proof glass had a decline in business due to a slowing economy. As a result, the company began offering to make and install bullet-proof glass to protect expensive and sometimes irreplaceable stained glass windows in churches and other public buildings. The company used a _____ strategy.

Question

Quizplus · Accepted Answer

The company is using a market development strategy by targeting a new market segment (churches and other public buildings) with their existing product (bullet-proof glass).

A Manufacturer and Installer of Bullet-Proof Glass Had a Decline