Red Kap Industries is a manufacturer of corporate uniforms such as those worn by FedEx drivers and other delivery personnel. The addition of a pleated casual slacks line made of 100 percent wrinkle-free cotton to be sold as an alternative to the currently used line of slacks, is an example of a:

Question

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Adding a new product line (pleated casual slacks) to the existing product offerings (corporate uniforms) represents product development, as it involves creating new products for the existing market.

Red Kap Industries Is a Manufacturer of Corporate Uniforms Such