Labatt, the Toronto-based brewer, has used a product-market growth strategy of _____ by acquiring the Toronto Blue Jays and four cable television channels.

Question

Quizplus · Accepted Answer

Labatt's acquisition of the Toronto Blue Jays and four cable television channels represents a diversification strategy, as it involves expanding into new markets or industries beyond its core brewing business.

Labatt, the Toronto-Based Brewer, Has Used a Product-Market Growth Strategy