For the Clorox Corporation, Clorox bleach generates more cash than it needs to maintain its market share. The company uses the extra cash to support its other divisions--Kingsford Charcoal, Prime Choice steak sauce, Cooking Ease Spray Lubricant for frying foods, and Match Charcoal Lighter. Clorox bleach has 60 percent of a slow-growth market. According to the BCG matrix, Clorox bleach is a:

Question

Quizplus · Accepted Answer

Clorox bleach is considered a "cash cow" in the BCG matrix because it generates more cash than it needs to maintain its market share in a slow-growth market, which is characteristic of a cash cow.

For the Clorox Corporation, Clorox Bleach Generates More Cash Than