At one time Marriott was in the food-service, restaurant, and lodging industries. When Marriott decided to sell its chain of Roy Rogers restaurants, the fast-food operation had low market share in a high-growth industry. According to the BCG matrix, the Roy Rogers division would have been classified as a(n):

Question

Quizplus · Accepted Answer

The BCG matrix classifies business units into four categories based on their market share and market growth. A business unit with low market share in a high-growth industry is classified as a "question mark," indicating uncertainty about its potential and suggesting it may need significant investment to increase market share or consider divestiture.

At One Time Marriott Was in the Food-Service, Restaurant, and Lodging