The Marriott Hotels division consists of 4 percent of all U.S. lodging rooms and is the nation's largest hotel/motel operator in the fast-growing lodging industry. According to the BCG matrix, this division would be classified as a(n):

Question

Quizplus · Accepted Answer

The BCG matrix classifies business units into four categories based on market growth and market share. A "star" is a category for units with high market share in a fast-growing industry, which fits the description of the Marriott Hotels division as the largest operator in the rapidly expanding lodging industry.

The Marriott Hotels Division Consists of 4 Percent of All