Coca-Cola still markets Tab to a group of extremely loyal fans of the diet soda. Coca-Cola doe not promote the product, but it does continue making the product available to keep its customers happy. Coke takes what little profit Tab earns and uses that money in more attractive markets. Coca-Cola is using a _____ strategy with Tab.

Question

Quizplus · Accepted Answer

Coca-Cola is using a harvest strategy with Tab by continuing to sell the product without actively promoting it, aiming to generate and use the remaining profits in more lucrative areas.

Coca-Cola Still Markets Tab to a Group of Extremely Loyal