There are five major players in the orthopedics industry, and many smaller ones. Zimmer/Centerpulse, the largest of the orthopedic company, has 30 percent of the world market. According to the value discipline frame, Zimmer/Centerpulse has:
A) product leadership.
B) customer intimacy.
C) a niche marketing strategy.
D) value innovation.
E) operational excellence.
Correct Answer:
Verified
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