Given that the Oral-B Laboratories of the Gillette Company has a high market share in the slowly growing dental hygiene market, Oral-B can be labeled a question mark.

Question

Quizplus · Accepted Answer

Oral-B, with a high market share in a slowly growing market, would be better classified as a "cash cow" according to the Boston Consulting Group (BCG) matrix, not a "question mark." "Question marks" have low market share in fast-growing markets.

Given That the Oral-B Laboratories of the Gillette Company Has