Amer Group is the world's leading manufacturer of tennis racquets, golf clubs, and Alpine skis with its Wilson brand tennis racquets and golf clubs as well as its Atomic brand ski. It also produces and sells cigarettes in Finland where it has a 75 percent share of the market. (It is licensed by Phillip Morris to produce the Phillip Morris brands in Finland.) In addition Amer Group owns Precor, a leading supplier of fitness equipment to gyms, health clubs, and private customers in the United States. A healthy cash flow from its tobacco unit allowed the conglomerate to specialize in sporting equipment. In 2002, it decided to get out of the tobacco business because it did not fit with the image of a sporting equipment supplier.
-In terms of a SWOT assessment, the recognition of a sociocultural trend toward a healthy lifestyle would be categorized as a(n):

Question

Quizplus · Accepted Answer

The recognition of a sociocultural trend toward a healthy lifestyle is an opportunity for Amer Group to align its product offerings more closely with consumer values and interests, especially as it moves away from the tobacco business to focus on sporting equipment.

Amer Group Is the World's Leading Manufacturer of Tennis Racquets