An ad for Caterpillar brand heavy equipment used in moving logs and lumber in a millyard is in a magazine targeted to lumber producers is an example of _____ advertising.

Question

Quizplus · Accepted Answer

The ad is an example of business-to-business (B2B) advertising because it is targeting lumber producers, who would use the heavy equipment in their operations, rather than individual consumers.

An Ad for Caterpillar Brand Heavy Equipment Used in Moving