An ad for Caterpillar brand heavy equipment used in moving logs and lumber in a millyard is in a magazine targeted to lumber producers is an example of _____ advertising.

Question

Quizplus · Accepted Answer

This is an example of selective-demand advertising because it targets a specific market (lumber producers) and promotes a specific brand (Caterpillar) for a specific use (moving logs and lumber in a millyard), rather than promoting the category as a whole.

An Ad for Caterpillar Brand Heavy Equipment Used in Moving