An advertisement sponsored by the Steel Packaging Council of the American Iron and Steel Institute explains why you should buy produce that is sealed in steel cans as soon as possible after it is picked rather than produce that sits around at the supermarket. This ad is an example of _____ advertising.

Question

Quizplus · Accepted Answer

This advertisement is an example of primary-demand advertising because it promotes the benefits of a product category (produce sealed in steel cans) rather than a specific brand, aiming to increase demand for the entire category.

An Advertisement Sponsored by the Steel Packaging Council of the American