An ad by the Natural Frozen Food Association telling consumers to celebrate March as National Frozen Food Month is an example of a primary demand ad that is intended to act as _____ advertising.

Question

Quizplus · Accepted Answer

Demand-sustaining advertising aims to maintain demand for a product or service that is already established in the market. In this case, the ad is promoting the consumption of frozen foods during National Frozen Food Month, which suggests that frozen foods are already a popular choice among consumers.

An Ad by the Natural Frozen Food Association Telling Consumers