An ad for Glendale Federal Bank in California pokes fun at "the stagecoach bankers." They are obviously referring to Wells Fargo, one of the biggest banks in the state. This is an example of _____ advertising.

Question

Quizplus · Accepted Answer

This is an example of comparison advertising because it directly compares Glendale Federal Bank to another competitor (in this case, Wells Fargo) by making a reference to "the stagecoach bankers," which is a well-known symbol associated with Wells Fargo. Comparison advertising involves directly or indirectly comparing a product or service to the competition.

An Ad for Glendale Federal Bank in California Pokes Fun