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The Ad for the Life and Health Insurance Foundation for Education

Question 49

Multiple Choice

The ad for the Life and Health Insurance Foundation for Education asks you to imagine what would happen to your family if you were to die. The most likely objective of this advertising is to:


A) eliminate its competition.
B) encourage comparison shopping.
C) support personal selling.
D) introduce a product line extension.
E) create demand for trade promotions.

Correct Answer:

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