An Advertising Allowance

An advertising allowance:

A) is paid to newspapers and magazines in order to reserve page space to counter a competitive advertising blitz.
B) equals the portion of the marketing budget to be used for advertising.
C) refers to the proportion of the audience that is exposed to an ad message but does not remember it.
D) is a kind of cash discount offered by a manufacturer to a retailer to encourage the retailer to advertise or . prominently display a product.
E) equals the percentage of the product price that is spent for advertising.