If during the month of July, Chantal spa and American Tourister advertised a program that gave everyone who purchased a new set of American Tourister luggage and who could show a receipt for that purchase a free stress-reduction massage, it would be an example of _____ advertising.

Question

Quizplus · Accepted Answer

This is an example of horizontal cooperative advertising, where two or more companies at the same level in the supply chain (in this case, a spa and a luggage company) work together on a promotion.

If During the Month of July, Chantal Spa and American