Given the different types of advertising media, what is the most likely reason why a Ford dealer would select out-of-home advertising instead of some other medium?
A) Out-of-home advertising is the most selective of all advertising media.
B) Billboards are most appropriate for long messages.
C) Billboards appeal to the mobile nature of our society.
D) Out-of-home advertising is timely and flexible.
E) Out-of-home advertising has a low cost per exposure.
Correct Answer:
Verified
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Q89: As an advertising medium, out-of-home advertising:
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