Which of the Following Statements About Out-Of-Home Advertising Is True

Which of the following statements about out-of-home advertising is True?

A) Billboards are excellent for creating primary demand.
B) Out-of-home advertising is inappropriate for widely used products.
C) National billboard campaigns are usually quite inexpensive.
D) Out-of-home advertising is a high-cost-per-exposure medium.
E) Billboards provide flexibility in geographic coverage and intensity of market coverage within an area.