An ad in the Rome newspaper for Sonny's Barbecue restaurant included a coupon for $2 off a diner's next meal. This coupon was only good at Sonny's Barbecue restaurants in the Rome area during the month of March. By counting how many coupons were redeemed, the restaurant can measure the effectiveness of its ad. The restaurant would have used a(n) _____ test.

Question

Quizplus · Accepted Answer

The correct answer is a direct test because the restaurant directly measures the effectiveness of its ad by counting how many coupons were redeemed.

An Ad in the Rome Newspaper for Sonny's Barbecue Restaurant