The owner of Hairousel, a hair salon targeted to children, ran an ad stating that for each first-time patron of the salon on June 12 and 13, its owner would donate $5 to the American Cancer Society. By counting how many people took advantage of this offer, the hair salon owner had a way to measure the effectiveness of the ad. This is an example of a(n) _____ test.

Question

Quizplus · Accepted Answer

This is an example of a direct test because it directly measures the effectiveness of the ad by tracking a specific outcome (the number of first-time patrons on the specified dates) that is directly linked to the ad's performance.

The Owner of Hairousel, a Hair Salon Targeted to Children