Elaine was asked by an advertising researcher to list any ads for mattress companies she had heard on her car radio. Some mattress company was probably using ______ to test the effectiveness of its advertising.
A) unaided recall
B) a reach test
C) a frequency test
D) a recognition test
E) aided recall
Correct Answer:
Verified
Q96: An ad in the Rome newspaper for
Q97: The owner of Hairousel, a hair salon
Q98: An ad for a new strawberry-flavored coffee
Q99: Anthony is a rodeo fan and subscribes
Q100: Nigel was asked during a mall intercept
Q102: Bill was asked during a mall intercept
Q103: Which of the following is an example
Q104: Advertising agencies:
A) do research for their clients.
B)
Q105: A manufacturer would choose to use both
Q106: In the fall of 2005, you could
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