Ortho makes products for caring for rose bushes. A recent ad featured a picture of a red rose bud. Readers of the ad were instructed to take the picture to their nearest Ortho retailer and see if their picture matched the one on the bags of Ortho Rose Care products. If the roses matched, the person matching the roses would win $20,000. This is an example of:

Question

Quizplus · Accepted Answer

This is an example of a consumer promotion because it directly engages the consumer in an activity that promotes the product, with the incentive of winning a prize, thereby encouraging product awareness and purchase.

Ortho Makes Products for Caring for Rose Bushes