Solved

The Promotional Objective of Most Event Sponsorship Is To

Question 122

Multiple Choice

The promotional objective of most event sponsorship is to:


A) move products from the maturity stage of the product life cycle to the growth stage.
B) build brand image over the long-run.
C) increase sales volumes quickly.
D) get products into the hands of potential customers.
E) teach consumers how to select the best products.

Correct Answer:

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