In a 21-minute episode of the sitcom, Arrested Development, viewers saw the Chiquita brand logo on the family's banana stand, some of the shirts they wore, and the refrigerator in the kitchen. Chiquita paid for the appearance of its logo in this show. This is an example of:

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Product placement is when a company pays for its products or logos to be featured in a TV show, movie, or other media, aiming to promote the brand within the content's context. In this case, Chiquita's logo appearing in "Arrested Development" is a classic example of product placement, as the brand paid for its logo to be shown in various parts of the show.

In a 21-Minute Episode of the Sitcom, Arrested Development, Viewers