Colorado-based Debra St. Claire invented her vegetarian strong peppermints to compete with Altoids. On the back of her package, which looks very much like the big competitor's can, you can read that she donates 10 percent of her sales to the Ethno-Medicine Preservation Project, The, project's goal is to purchase land in the Amazon to preserve the medicinal plants of the indigenous peoples. This is an example of a _____ effort to build a more favorable image for the mints company.

Question

Quizplus · Accepted Answer

This is an example of a public relations effort, as the company is engaging in activities (donating a portion of sales to a charitable cause) designed to promote a positive image and foster goodwill in the public's eye, rather than directly advertising or selling the product.

Colorado-Based Debra St