Magellan Behavioral Health, the nation's leading specialty-managed-healthcare organization, is a corporate sponsor of an organization called K.I.D.S., Kids in a Drug-Free Society. K.I.D.S. is a national organization that hopes to convince kids to stay drug, alcohol, and tobacco free. Articles about the financial support provided by Magellan will provide the healthcare organization with _____, a way to enhance its corporate image.

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Publicity refers to the attention or notice given to someone or something by the media. In this context, articles about Magellan's financial support to K.I.D.S. would generate media attention, enhancing its corporate image without the direct cost associated with advertising, personal selling, or sales promotions. Integrated marketing communications involves a more comprehensive approach that could include publicity, but the specific act of receiving media attention through support is best described as publicity.

Magellan Behavioral Health, the Nation's Leading Specialty-Managed-Healthcare Organization, Is a Corporate