Cooperative advertising is a cash discount offered by a manufacturer to a retailer to encourage the retailer to advertise or prominently display a product.

Name: Cooperative advertising is a cash discount offered by a manufacturer to a retailer to encourage the retailer to advertise or prominently display a product.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Cooperative advertising is a cost-sharing arrangement whereby both a manufacturer and a retailer or distributor share the expense of advertising.

Cooperative Advertising Is a Cash Discount Offered by a Manufacturer