Some advertisers confuse attributes with benefits, or assume that if they present the product's attribute, the audience will infer the correct benefits.

Question

Quizplus · Accepted Answer

Advertisers often focus on showcasing a product's features or attributes, assuming that consumers will automatically understand how these features translate into benefits for them. However, without explicitly connecting the attributes to the benefits, the message may not be as effective in persuading the audience.

Some Advertisers Confuse Attributes with Benefits, or Assume That If