When the Indonesian government requested bids to build a new cement factory, an American firm's proposal included not only designing and building the factory, but also choosing the site, hiring and training the construction crews, and assembling the raw materials and the equipment needed to make the cement plant operational. Obviously, the American firm was interested in more than just building another structure; it was involved in:

Question

Quizplus · Accepted Answer

The American firm's proposal to handle all aspects of making the cement plant operational, from site selection to training construction crews, is an example of systems selling. This approach involves providing a comprehensive solution, rather than just selling a product or service.

When the Indonesian Government Requested Bids to Build a New