Bradley Has Been Hired to Sell Products for USA Floral

Bradley has been hired to sell products for USA Floral Products, Inc., a manufacturer of products to make the floral retailer's job easier. His sales manager has asked Bradley to develop a practice sales presentation, which he will deliver at a meeting tomorrow. To be a success, Bar Bradley's sales presentation should begin with:

A) the creation of a desire for his company's products.
B) an identification of the approach method to be used.
C) ideas that will attract the prospect's attention and make him or her want to listen to the rest of the presentation.
D) a trial close.
E) a personalization of the marketing mix.