The Florida Department of Citrus ran ads that urged cooks to replace oils and refined sugars with healthy citrus concentrates and juices. According to the ads, this was a way "to add nutrients to any dish without sacrificing flavor." The Department of Citrus used promotion to _____ or to convince consumers to use more citrus concentrates and juices.

Question

Quizplus · Accepted Answer

The Department of Citrus used promotion to persuade consumers to use more citrus concentrates and juices by highlighting the health benefits and flavor enhancement of using citrus products as substitutes for oils and refined sugars.

The Florida Department of Citrus Ran Ads That Urged Cooks